Bniyah is an online store specializing in building materials, technical equipment and tools for construction, renovation and home projects. Its catalogue brings together products for building and infrastructure, waterproofing, plumbing, pipes, flooring, paint, plaster and drywall, alongside electrical equipment, power and hand tools, cutting and grinding supplies, fasteners, locks, lifting equipment, garden products and household items. Shoppers can browse categories, compare product options and order online, with featured items ranging from hammers and cutting discs to padlocks and steel nails.

The company emphasizes product quality, safety and durability, and says its materials meet high quality standards. Bniyah also offers professional guidance to help customers choose suitable materials and tools for their projects. Orders are delivered throughout Israel, with the site stating a delivery fee of 36 NIS and delivery within up to five business days. Customers can contact the business by phone, WhatsApp or email for assistance. In addition to its store, Bniyah publishes practical articles on construction, repairs, insulation, safety and maintenance, helping customers prepare for work at home or on site.