BNP Paribas Personal Finance
@bnpparibas-pf.nl
BNP Paribas Personal Finance is a major player in consumer credit in France and Europe, offering a wide range of consumer lending products. A 100% subsidiary of the BNP Paribas Group, the company provides, through its brands Cetelem, Findomestic, and Alpha Credit, a comprehensive range of personal loans available in stores, at car dealerships, or directly to customers through its contact centers and online platforms. Trusted by 25 million customers across 21 countries, BNP Paribas Personal Finance relies on 16,000 employees and boasts 107 billion euros in outstanding loans at the end of 2025. For many years, BNP Paribas Personal Finance has pursued an active partnership strategy with retail brands, automotive manufacturers and distributors, e-commerce sites, and other financial institutions (banks and insurance companies). These long-term collaborations rely on its deep integrated services adapted to its partners’ operations and business strategies - with key partnerships including Apple, Jaguar Land Rover, Stellantis, MediaMarkt, as well as Bank of Nanjing and Geely in China. To support its customers and partners, BNP Paribas Personal Finance is committed to promoting access to more responsible and sustainable consumption. ━ To learn more about our Data Protection Policy: https://bnpp.lk/0L782b
BNP Paribas Personal Finance's Company Logos
BNP Paribas Personal Finance's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#08B284
Niagara
8, 178, 132
164, 91, 36
96, 0, 26, 30
#F7D297
Marzipan
247, 210, 151
37, 86, 78
0, 15, 39, 3
#008859
Deep Sea
0, 136, 89
159, 100, 27
100, 0, 35, 47
About BNP Paribas Personal Finance
BNP Paribas Personal Finance is the Dutch personal finance arm of the BNP Paribas Group, combining international experience with knowledge of the local market. The Group has operated in the Netherlands since 1822, supporting customers with financing solutions designed around clear terms, reliability and personal service. Its services have catered to individuals, entrepreneurs, dealers and business partners.
The brand focuses on mobility financing, helping consumers with vehicle purchases and supporting dealers and partners through tailored solutions and dependable service. It also manages existing personal loans and mortgages. BNP Paribas Personal Finance stopped issuing new personal loans in 2024, but continues to support customers with active loans. Although it previously provided mortgages to individuals, it continues to offer service and personal attention to customers with existing mortgages, including access to information about rates and mortgage arrangements.
The company presents financing as a way to help people realize plans and pursue opportunities, with solutions aligned to individual needs.
Brand industry
Finance
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