Boba
@boba.com
Experience true "Freedom Together" with Boba's safe, ergonomic and stylish babywearing products. Our baby wraps, baby carriers and ring slings are ideal for adventures big and small. Free shipping. Shop now!
Boba's Company Logos


Boba's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#43525A
River Bed
67, 82, 90
201, 15, 31
26, 9, 0, 65
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#0F0F0F
Cod Gray
15, 15, 15
0, 0, 6
0, 0, 0, 94
About Boba
Boba is a leading brand in the world of babywearing, offering a range of high-quality and innovative products for parents and their little ones. Founded in 2007 by Elizabeth and Robert Antunovic, Boba was originally called the Sleepy Wrap and was born out of the couple's desire to explore the world with their young family while keeping their babies close. With a commitment to creating products that promote bonding and comfort, Boba has grown from a small family-run operation to a global team dedicated to providing the best products and service for every family.
Over 2. 5 million babies have been carried in Boba carriers, a testament to the brand's original and timeless design. Boba's products are carefully crafted using thoughtfully selected materials, including soft bamboo viscose blend knit, brushed cotton twill, and lightweight nylon.
Rooted in tradition and grounded in science, each product is designed to promote healthy hip and spine development for babies, and Boba has been certified hip-healthy by the International Hip Dysplasia Institute. Shop Boba's range of classic wraps, serenity wraps, bliss baby carriers, X baby carriers, and 4GS baby carriers to find the perfect fit for you and your little one. Experience the magic of babywearing with Boba, and join the Bobawearing Family today!
Brand industry
Heavy Industry and Engineering
Company type
Privately Held
Year founded
2007
Company size
11-50 employees