Bob, the London-based creative jewellery powerhouse, is renowned for its exceptional craftsmanship and exquisite diamond jewellery. Founded in 2004 by designer Bobby White, the brand has become a leading name in British jewellery design. With a strong emphasis on bespoke and fine jewellery, Bobby White offers a stunning collection of pendants, necklaces, rings, engagement rings, bracelets, and earrings.

Each piece is meticulously crafted in-house at the BW London studio, ensuring exceptional quality and attention to detail. Bobby White's journey began at a young age, growing up in London's East End before honing his skills under a master craftsman for five years. This experience, combined with his passion for fine jewellery making, led him to establish his own brand at just 21 years old.

In 2006, Bobby joined forces with his brother Tommy to further expand their reach in the UK and America. Their success skyrocketed, earning them the opportunity to create jewellery for A-list celebrities and even land their own TV show, Million Pound Jewellers, which aired on Channel 4. The show followed the brothers as they continued to push boundaries and create iconic pieces, including the intergalactic diamond rocket chain.

Whether you're looking for a custom design or a stunning piece from their collection, Bobby White is dedicated to delivering unparalleled beauty, luxury, and artistry. Visit their flagship London store or contact them directly for a truly exceptional jewellery experience