Bob Go is a pioneering brand that offers smart shipping and order management solutions with world-class technology and access to South Africa's best courier companies. Originally known as uAfrica, Bob Go has undergone a significant transformation over the years. From its inception as a cloud-based solutions provider and the official Shopify reseller in South Africa, it now focuses exclusively on shipping and fulfillment.

The brand's story began when bidorbuy founder, Andy Higgins, joined forces with Jaco Roux, the founder of jump. co. za, and invested in Jump.

This collaboration eventually led to the birth of Bob Go. Guided by Craig Lubbe, Bob Shop worked closely with Bob Go to establish seamless system integration. In a surprising turn of events, Bob Go later acquired Bob Shop, with a vision of revolutionizing the ecommerce experience.

By providing cutting-edge tools and services, Bob Group, as the combined entity is now known, empowers aspiring online businesses. With a rich history of entrepreneurship and resilience, Bob Group is committed to shaping the future of ecommerce success stories