Pure Bob

Pure Bob is a pet nutrition brand offering tailored Fresh-dry meals and natural supplements, with a focus on helping dogs stay healthy and active. Its dog food is made with fresh meat, vegetables, fruit, and minerals, and is gently dried at 70°C. Recipes are calculated for each dog according to factors such as weight, breed, age, health profile, and activity level. The company provides a personal feeding plan, portioning guidance, and an introduction guide, with meals available through one-time orders or subscriptions. Pure Bob also sells individual food bags, including chicken, turkey, and salmon options.

Its supplements address specific needs such as itching and allergies, digestion, joint mobility, dental health, stress, skin and coat care, and weight management. Products include probiotics, dental sticks, salmon oil, and topical care items. Cat supplements are available too, including products for urinary and bladder health, joints, and dental care. Pure Bob says its formulas are developed with nutritionists and reviewed by veterinarians, while production quality is monitored at its kitchen in Bruges.