BoilerplateAds helps businesses promote products to builders, developers, founders, and indie hackers through advertising placements across the Boilerplate network. Advertisers can book customizable sticker banners, image ads, and newsletter sponsorships on five sites, each offering a different way to reach people exploring software tools and projects.

The network includes BoilerplateList, a directory for discovering boilerplates; BoilerplateNews, which covers news, launches, and updates; BoilerplateDeals, featuring coupons and deals for developer products; BuiltWithBoilerplates, showcasing projects made with boilerplates; and BoilerplateNewsletter, a monthly email featuring selected boilerplates, tools, and developer insights. Placements are generally priced by site and format, with listed options starting from €199 per month.

The booking process begins with a request describing the advertiser’s website and preferred placement. BoilerplateAds checks availability, then approved advertisers can submit creative materials, confirm a booking, and pay securely through Stripe. Ads go live at the start of the booked month. The service promotes straightforward booking, customizable creative, and no long-term contracts or minimum spend.