Velobello Cycles is a London bicycle brand founded on a passion for cycling, urban freedom, healthier lifestyles and greener streets. Its bikes combine practical function with distinctive style, offering lightweight, durable designs handcrafted in Europe with quality components. The company aims to make well-built bicycles available at a fair price, particularly for people commuting around London.

The range includes city and commuter bikes such as the SOHO, offered in single-speed and fixed/freewheel configurations, and the CHELSEA, a Dutch-style bike with step-through options. Velobello also promotes six-speed, lightweight, foldable commuter and electric models. Its E-Boost bike is designed to support city travel and help riders tackle hills. Customers can shop for bicycles and accessories, explore assembly guides, and find information about the Cycle to Work offering. The brand shares cycling news and updates through its blog and newsletter, and provides customer support by phone and email. Velobello also reports planting a tree for each bike sold through its partnership with THG’s more:trees initiative.