Lazada

**Lazada Group: Pioneering E-commerce in Southeast Asia**

Founded in 2012, Lazada Group stands as the leading e-commerce platform across Southeast Asia, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The company has swiftly become a vital connector in the region, leveraging advanced technology, robust logistics, and secure payment systems to offer an extensive array of products and services. With more than 32,000 brands available on LazMall—the largest virtual mall in Southeast Asia—customers can shop with confidence, enjoying guaranteed product authenticity and swift delivery.

Lazada Marketplace provides retailers with immediate access to millions of potential shoppers, alongside a suite of supportive services, from payment options to marketing analytics. Additionally, through its cross-border initiatives, Lazada introduces international brands to Southeast Asian consumers while supporting local sellers in tapping into global markets. Backed by Alibaba's cutting-edge infrastructure, Lazada is dedicated to revolutionizing the retail experience by 2030, aiming to serve over 300 million customers.