Lazada

**Lazada Group** is Southeast Asia's premier eCommerce platform, founded in 2012 and operational in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With a commitment to revolutionizing retail, Lazada aims to connect a diverse region through advanced technology and logistics. As part of Alibaba Group since 2016, Lazada benefits from robust technological support, enhancing its operational efficiency.

Lazada offers a comprehensive suite of services tailored for both consumers and retailers. The **LazMall**, launched in 2018, showcases over 32,000 reputable brands, providing customers with 100% product authenticity and excellent return policies. The **Lazada Marketplace** allows retailers to access millions of customers, delivering support services, including secure payment options and marketing analytics across 18 diverse categories. Additionally, Lazada’s cross-border initiatives bring global brands to Southeast Asia, facilitating fast delivery and a vast assortment of products. With a vision to serve 300 million customers by 2030, Lazada continuously pushes the boundaries of the online shopping experience.