Bonafide is an AI alignment platform that helps brands ensure artificial intelligence systems represent their information accurately. Its context layer is designed for the complexity of travel and loyalty data, connecting verified enterprise information with AI tools used for discovery, shopping, and purchasing.

The platform has three services. Curate aggregates and validates content and data from sources such as CMS, CRM, CRS, and POS systems, then structures it for machine readability. Orchestrate delivers relevant, verified context to AI surfaces, including large language models, agents, chatbots, internal AI, search and discovery tools, commerce platforms, and third-party distribution. Tune measures and optimizes how AI recommendations align with commercial goals, while feeding drift signals back into the system so the context can be refreshed over time.

Bonafide covers product and service details, pricing and availability, policies and rules, loyalty offers, and marketing content. The company reports improved accuracy and alignment for travel brands and offers case studies and demonstrations. Its clients include leading travel and loyalty brands, among them The Peninsula Hotels.