Bone Tide Co. is a coastal fishing brand combining apparel with digital tools for saltwater anglers. Its clothing range includes men’s and women’s styles, as well as options for children under Little Tides and Guppies. The shop features tees, hoodies, and hats, with designs inspired by coastal life and fishing culture.

The brand’s Bone Tide app helps anglers decide when and where to fish. It brings together local currents, wind, waves, tide charts, and radar, then uses conditions such as tide, pressure, weather, and solunar activity to generate a species-specific Good Bite Score and bite window. Anglers can also photograph catches for AI-assisted fish identification, record size and conditions in a Logbook, and share catches with other users.

The app adds rewards and community features: users earn “bones” for catches, daily logins, personal bests, and new species, then redeem them for Bone Tide merchandise or shop discounts. Logging catches and building streaks can also help anglers climb tiers, collect badges and rings, and compete on leaderboards.