Bónus

Bónus is an Icelandic grocery retailer focused on offering customers the lowest possible prices, with a stated commitment to keeping prices consistent across the country. Its stores serve communities throughout Iceland, and the brand provides practical shopping information online, including store locations, opening hours, and receipt retrieval. Customers can also access the Bónus online store, learn about the Bónus card, and browse recipes and everyday tips.

The company highlights initiatives connected to community support and responsible retailing. It reports investing in carbon offsetting, sorting substantial amounts of waste, discounting cosmetically imperfect goods and products nearing their use-by dates to help reduce food waste, and ending sales of conventional plastic bags. Bónus also runs Barnabónus, a children- and family-focused initiative, and shares news, product recommendations, and updates through its website and newsletter.

In addition to groceries and related shopping services, the retailer offers Bónus-branded clothing and the Gripið & Greitt service. Its online presence is available in Icelandic, English, and Polish, reflecting its broad customer audience