Bookarino creates personalized hardcover storybooks that make a child the hero of a classic fairytale. Customers choose a story, provide the child’s first name and a clear photo, then receive a free preview of the cover and one illustrated page before deciding whether to order. The child is depicted as the central character throughout the tale, rather than simply having their name added to a stock character.

The collection includes personalized versions of Cinderella, Thumbelina, Aladdin, Jack and the Beanstalk, and Mowgli. Stories are retold in verse for reading aloud, while retaining their familiar adventures and themes, such as bravery and kindness. Each book has a matte hardcover, 30 illustrated pages on smooth, silk-finish paper, and measures 11 by 8.3 inches. A printed dedication is included on the opening spread, and the books are described as suitable for children aged three to eight.

Bookarino presents its books as keepsake gifts for birthdays, christenings, Christmas, new arrivals, and everyday reading.