BOOKMAN
@bookmanvisibility.com
Swedish brand Bookman Urban Visibility develops performance bike lights and inspiring visibility products with an aesthetic edge for cyclists, runners and pedestrians that need to see and be seen in traffic.
BOOKMAN's Company Logos


BOOKMAN's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#A22B2F
Mexican Red
162, 43, 47
358, 58, 40
0, 73, 71, 36
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
About BOOKMAN
Bookman | Stockholm is a brand that specializes in creating visibility products with a unique aesthetic edge. Designed for cyclists, runners, and pedestrians who prioritize safety, Bookman's products are crafted with attention to detail, quality, and functionality. With the goal of making everyone visible in traffic and preventing accidents, Bookman believes that safety doesn't have to be boring.
Based in Stockholm, Sweden, Bookman draws inspiration from the heritage of Swedish safety-conscious brands and the minimalist, functional design principles of Scandinavian tradition. Each product is held to the highest standards, influenced by the long nights and darkness of the region. The brand's journey began with a local safety campaign providing free bicycle lights to students.
Inspired by their personal experiences and a passion for entrepreneurship, founders David Axelsson and Victor Kabo decided to create their own bicycle accessories brand. Their first concept was simple: to design a bike light that wasn't boring. Since then, Bookman has expanded its product range to include wearable lighting and visibility products for everyday use.
Embraced by prestigious retailers like MoMA and Selfridges, Bookman continues to redefine urban visibility while maintaining style and functionality
Brand industry
Heavy Industry and Engineering
Company type
Privately Held
Year founded
Suggest founded year
Company size
2-10 employees