Book Marks is a brand that serves as a consolidated information resource for the reading public and a link between the worlds of literary creation, criticism, and consumption. Every day, the Book Marks staff scours established national broadsheets, regional weeklies, alternative litblogs, and more to log book reviews. When a book is reviewed by at least three outlets, each review receives an individual rating, which is then averaged to create a cumulative rating for the book.

These ratings provide a general critical assessment and introduce readers to a range of voices and opinions in American literary criticism. Each review is accompanied by pull quotes representative of the overall stance of each individual review. Readers can share their own opinions alongside the critics' in the comments section.

Book Marks also offers features such as the First Readers Club Galley Giveaway and the Book Marks widget, which allows users to display aggregated book reviews on their own sites. The brand aims to bring more attention to great books and great criticism, supporting the writing community and embracing a multiplicity of voices