BookNow

BookNow is a Russian online booking and business management platform for service-based companies. It helps businesses organize appointments, customer information, daily operations, and finances in one system, while allowing clients to book services independently at any time. The service is designed for a quick start: businesses add their services and prices, set staff schedules, and share a ready-to-use booking link or website.

BookNow includes an appointment calendar, customer database, website builder, embeddable booking widget, and mobile apps for businesses and clients. Automated reminders can be sent by SMS, email, Telegram, or WhatsApp, and customers can pay online when booking through supported integrations. Other tools cover financial tracking, cash management, inventory, loyalty programs, and analytics. The platform also offers features for larger companies, franchises, and multi-location businesses.

BookNow provides free and paid plans, onboarding assistance, and support with migrating data from other systems. The company states that its platform stores data in Russia and complies with Russian personal data requirements under 152-FZ.