Ripe is a travel technology company that helps destination marketing organizations, event organizers, resorts, and attractions manage lodging distribution and strengthen local tourism economies. Its AI-native In-Market Travel Agency (ITA) platform brings lodging, events, and attractions together in a unified travel hub, helping organizations capture bookings and visitor insights while keeping more economic value in their communities.

The platform includes a central reservation system with real-time, two-way rates and availability, along with customizable microsites for local events, attractions, and groups. First-party data capture, analytics, and reporting help clients understand traveler activity, demonstrate economic impact, and improve marketing and guest engagement. Ripe also offers flexible pricing models, including options designed to be commission-free for hotel partners or generate revenue for the client.

For destinations, event organizers, and resorts, Ripe provides tools to simplify the booking journey, connect local lodging supply with travelers, and measure the results of tourism initiatives. Its services include event housing, emergency response housing, and solutions tailored to destination and lodging partners.