Boomidi is a website and awareness campaign that helps people address personal-odor concerns discreetly and respectfully. It allows users to send anonymous feedback to someone they know, either to thank them for maintaining good personal hygiene or to let them know about an unpleasant odor. Reports can be sent by email or text message and cover cigarette smoke, body odor, bad breath, and foot odor.

The site provides forms for submitting feedback, with fields for the recipient’s contact details, the sender’s relationship to them, and the type of odor being reported. Boomidi emphasizes that its purpose is to help resolve the issue, not to cause distress, and asks users to be considerate and avoid inaccurate reports. It also offers articles with practical guidance on odor-related concerns, including cigarette smoke, foot odor, bloating, and body odor.

Visitors can support the campaign by sharing the website or making a financial contribution toward its maintenance and support. Boomidi states that senders are responsible for the messages they choose to send