Boomerang is a games and books retailer built around bringing people together through play. Its selection caters to all ages, from toddlers and young children to teenagers and adults, with options for family time, friendly competition, and group gatherings. Shoppers can browse board games and other games by age range, player count, difficulty, playing time, game mechanic, or genre, making it easier to find an experience suited to their needs.

The catalog includes puzzles, card games, party games, strategy and adventure titles, cooperative challenges, logic games, and mystery case files. Featured products range from classic and nostalgic games to contemporary titles such as Codenames Pictures, alongside hands-on and educational items for children. Boomerang also offers books, including children’s books, young adult and adult titles, and fabric books for little ones. Its website presents product recommendations, popular selections, and special offers, with online shopping features such as wish lists and a shopping cart.