Borås

Borås & Co is the municipal destination company behind Borås.com, the visitor information website for Borås, Sweden. Co-owned by Borås City and Borås Näringsliv, the organisation helps visitors discover the city and its attractions, events and services. It presents Borås as a place where textile heritage meets design, fashion, creativity and street art, alongside research and a broad choice of shops.

The website offers practical travel inspiration and guides for a range of interests, including family activities, nature and outdoor pursuits, food and drink, art and culture, shopping and sustainable finds. Visitors can explore recommendations for walking routes, museums, cafés, restaurants, outlets, second-hand and vintage shops, and seasonal activities. The site also shares current event listings, from exhibitions and performances to family experiences and festivals.

Borås & Co provides tourist information through its visitor service, with contact options by phone, email, web chat and in person at Textile Fashion Center. The company is environmentally certified under Svensk Miljöbas and also supports convention information through Borås Convention Bureau.