Borna Beauty is an online cosmetics shop offering products it describes as original, with a guarantee of authenticity. Its catalogue covers makeup, skincare, personal care and beauty accessories, with products from brands including Pastel, Gabrini, Golden Rose, Flormar, My and Schon. Makeup selections include eyebrow pencils and gels, mascaras, eyeliners, eyeshadows, lipsticks, glosses and lip balms, as well as foundations, BB creams, primers, concealers, blushes, contour products and highlighters.

The store also lists skincare and personal-care items such as sunscreen, serums, micellar water and body spray, alongside nail polish and hair accessories. Brushes, sponges and other application tools are available for completing a beauty routine. Borna Beauty features discounted products and highlights installment purchasing through Torob Pay and Snapp Pay.

The website also promotes online consultation, 24-hour support and nationwide delivery. Customers can browse by product category, explore brand collections and shop current offers through its online storefront