BOROO

Boroo is a South Korean franchise brand focused on electronic cigarettes and rolling tobacco. Operated by B.O. Retail Co., Ltd., the business invites prospective franchisees to join a model designed to serve repeat customers across both product categories. Its website highlights a reported 64% customer return rate and presents the franchise as a way to build steady sales while keeping operating costs under control.

Support for franchise partners includes automated inventory management, operational assistance from the head office, sales guidance based on the company’s 11 years of industry experience, and training to help new employees become knowledgeable about tobacco products. Boroo also states that its monthly royalty is 400,000 won, that it takes no head-office margin on store interiors, and that data analysis helps reduce product waste. The brand shares advice on evaluating franchise agreements and cautions applicants to check for fair fees, lawful operations, and ongoing support. Boroo seeks partners who are genuinely interested in the electronic-cigarette industry and are motivated to grow with the brand.