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Hex Code
Color name
RGB
HSL
CMYK
#664F1A
West Coast
102, 79, 26
42, 59, 25
0, 23, 75, 60
#FACA51
Saffron Mango
250, 202, 81
43, 94, 65
0, 19, 68, 2
#E61C1C
Alizarin Crimson
230, 28, 28
0, 80, 51
0, 88, 88, 10
Lazada Group, founded in 2012, stands as Southeast Asia’s premier eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. In collaboration with Alibaba Group, Lazada leverages advanced technology, logistics, and payment systems to connect a diverse range of consumers to an extensive selection of brands and sellers. With ambitious plans to serve 300 million customers by 2030, Lazada has established itself as a leader in retail innovation.
The platform features LazMall, the largest virtual mall in Southeast Asia, which guarantees product authenticity and swift delivery, ensuring a seamless shopping experience. Additionally, Lazada Marketplace empowers retailers with access to millions of customers through comprehensive support and data insights, enabling them to maximize their sales.
Lazada’s commitment to secure financial transactions and evolving e-payment solutions further enhances its customer experience. With vibrant cross-border operations, Lazada allows Southeast Asian brands to reach international markets, showcasing a wide assortment of products from fashion to electronics, all backed by Alibaba’s robust infrastructure.
Brand industry
E-commerce and Shopping
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