Botinsky is a provider of specialized digital employees, designed to take responsibility for defined areas of work within a business. Rather than offering a generic AI tool, the brand builds role-focused assistants with specific skills and workflows, then adapts them to each client’s processes, standards and working style.

Its range includes Olivia, an executive assistant for email, scheduling and reminders; Nora, a content partner who turns voice notes into posts, reels and newsletters; Marco, a follow-up partner for prospects after discovery calls; Clara, a delivery partner who supports clients through a program; and Ben, a KPI partner who reports key weekly figures. Botinsky also creates custom roles for needs not covered by its existing team.

The company connects digital employees with tools businesses already use, including email systems, calendars, CRM platforms and communication channels such as WhatsApp, Telegram and Slack. It configures when and how each employee works, and helps clients continue developing the role as their business changes.