Bottega botlé

Botlé Franchising develops an urban wine experience format through Bottega Botlé, experiential venues designed to help wine enthusiasts, tourists and curious visitors discover wines, regions and producers. The concept brings together tasting, retail, storytelling and technology while keeping personal interaction at its centre. Guests can enjoy wine by the glass, buy bottles and other products, or take part in guided experiences led by Wine Specialists. These include interactive wine education, blind tastings and virtual reality journeys into wine regions and stories. Online booking and automated delivery extend the customer experience beyond the visit.

Botlé’s franchise model is supported by Rewine, a digital platform that presents wine information in seven languages, uses interactive games to make learning engaging, and collects customer preferences to suggest relevant wines. The technology also gives venue teams useful information for building customer relationships. Botlé Franchising and Rewine Italia provide franchise partners with support in venue planning, training, marketing, technology, staffing and operations, from initial setup through ongoing development.