Bottega botlé

Bottega Botlé is an urban wine experience brand based in Bologna, presenting wine and local food culture through interactive, welcoming activities. It describes itself as the first experiential wine shop dedicated to wine, with a format designed to make wine more accessible through technology, guided tasting and play. Visitors can choose from guided tastings featuring local wines, classic Italian grape varieties, sparkling wines and a “Celebrity” selection, paired with regional specialties.

Its three core activities include interactive wine education powered by Rewine tablets, blind tastings in which guests sample three wines while blindfolded, and virtual-reality visits to vineyards and wineries. Hosts guide guests through the experiences, which are offered in Italian, English, Spanish and Portuguese; virtual-reality sessions are available without advance booking. The Bologna venue also offers selected wines and typical local products in a convivial setting.

Through Botlé Mag, the brand shares stories and discoveries about wine, producers and food culture. Bottega Botlé combines hospitality, learning and entertainment to help guests explore the relationships between wine, place and people