Boulanger is a leading French consumer electronics and home appliance retailer, operating as a major omnichannel destination for electronics, multimedia, and household products across France. Founded in 1954 in Lille, the company has grown into one of France's most recognisable retail chains, offering an extensive catalogue spanning televisions, audio equipment, computers, smartphones, photography, large and small kitchen appliances, beauty and wellness devices, garden equipment, and refurbished products across all categories. Customers benefit from free delivery, one-hour in-store collection, drive-through pickup, a two-year guarantee, and seven-day-a-week after-sales service.

Beyond retail, Boulanger offers services including memory digitisation, photo printing, and product installation. The company operates a sizeable network of physical stores across France alongside its ecommerce platform, and has developed its own loyalty programme — Le Club Boulanger — alongside a subscription service called Boulanger Infinity. A subsidiary of the Mulliez family group, Boulanger continues to expand its refurbished product offering as part of a broader commitment to more sustainable consumption