Bowerman Baitco

Bowerman Bait Co creates small-batch fishing lures, specializing in detailed, highly realistic hand-painted and airbrushed crankbaits. Its designs draw inspiration from popular Japanese, Finnish, and US styles, with patterns intended to imitate baitfish such as bluegill and sunfish. The brand offers 18 crankbait body styles and can paint requested patterns, making custom finishes available for anglers seeking specific looks. Many patterns can also be finished with UV paint, and crankbaits feature KVD Triple Grip treble hooks.

The product range includes jerkbaits, square bills, and other crankbait styles, alongside jigs and soft plastics. Bowerman Bait Co also offers soft plastics, including hand-poured 4-inch “Minna” dropshots and injection-molded lures in a variety of common patterns and colors. Each crankbait is made in small batches, so no two are alike. Customers can request special painting instructions when ordering or contact the company by email about custom designs. The brand’s online shop also carries apparel and other merchandise, with product availability varying by item.