Ad Vitam is a renowned distributor enriching its line-up with six new films set to debut in early 2025. Among these releases is "Emporté par les vents de Jia Zhangke," which premiered at Cannes under the title "Caught by the Tides. " Ad Vitam's dedication to bringing diverse and captivating cinema to audiences is evident in its carefully curated selection.

In addition to distribution, the brand actively promotes the use of laser projection technology in cinemas across the US and Canada through its "Laser by Barco" campaign. Ad Vitam's commitment to enhancing the movie-watching experience highlights its passion for innovation and excellence in the film industry, making it a leading force in the world of cinema distribution