BraaiBoy

BraaiBoy is a South African braai-focused brand built around the idea that every day is braai day. It began with a challenge to cook over a fire every day for a year, a commitment that has continued for about 17 years. The brand shares its enthusiasm through braai recipes, blog posts, partnerships and experiences, with BraaiBoy travelling around South Africa and occasionally internationally to cook and connect with others.

Its online shop brings together food, equipment and braai-inspired merchandise. Customers can find smoked meat, sauces and spices, heat-and-eat meals, and Build-A-Meal hampers with ingredients for popular BB Bistro dishes to prepare at home. The equipment range includes braai stands, smokers, boma braais and fire pits, along with grids, tongs, gloves, skewers, thermometers and other accessories. Clothing, games and lighters are also available.

BraaiBoy also shares recipes and invites visitors to submit their own. Its website highlights the BB Bistro and a network of partners and friends, creating a lively hub for food, products and community around braai culture.