Brade is a user-generated content platform that connects brands with creators who use their smartphones to make photos and videos featuring products or services. Its focus is on genuine brand interactions captured by real people, rather than scripted, talking-head influencer promotions. Brade positions authentic content as a way for brands to build trust and encourage engagement across social and digital channels.

For brand managers, Brade offers a straightforward process to source content. Brands post an opportunity through an online form, describe what they need, set a deadline, and publish the brief. Creators then submit videos and photos for review, allowing brands to consider the work in real time and select the content they want to use. Brands pay only for the submissions they choose, while Brade manages licensing, creator compensation, and usage rights.

For creators, the platform offers opportunities to earn money by producing smartphone photos and videos of brands. Brade says it shares the payment brands provide with the creators.