Brand New

BrandNew is a renowned snowboarding pro shop based in Japan, established in 1995. As a pioneer in the industry, BrandNew has cultivated a strong community for snowboarding enthusiasts of all skill levels. The shop is dedicated to sharing the latest and most relevant information about snowboarding, helping customers stay updated with cutting-edge gear and techniques.

Under the guidance of owner Sanae Kurokosh, a seasoned professional and demonstrator, BrandNew offers personalized consultations to ensure a comfortable and enjoyable snowboarding experience for everyone, from beginners to advanced riders. The brand hosts various events, including demo sessions, backcountry tours in Hakkoda, and exclusive ladies’ camps aimed at fostering camaraderie among women in the sport.

Additionally, BrandNew organizes exciting trips to premium locations like Hokkaido and Colorado, promoting top-notch powder riding experiences. With a commitment to the snowboarding lifestyle, BrandNew is the ultimate destination for all snowboarding needs, ensuring joy and connection for every rider.