BrandenScheel Racing

Branden Scheel Racing is an online endurance coaching community focused on helping athletes develop and reach their triathlon goals through personalized guidance and continued improvement. Its coaching team includes endurance coaches and performance specialists, and the brand emphasizes trust, connection, curiosity, and an individualized approach rather than one-size-fits-all training. The site reports more than 200 athletes coached, 31 World Championship qualifiers, and hundreds of race finishes by its athletes.

Services include one-to-one coaching, nutrition coaching, swim form analysis, aero testing, sweat testing, bike fitting, and training camps. Listed camps include Oro Valley and Minnesota open-water programs, with additional one-to-one camp options. Branden Scheel Racing also offers a free coaching consultation, an athlete scholarship fund, team resources, and educational triathlon tips. Its online shop features a Zoot team store. The brand supports athletes across experience levels, with testimonials highlighting tailored training plans, practical feedback, accountability, and race-day support. It also works with a range of sponsors and partners in endurance sports, apparel, equipment, nutrition, and athlete services.