Branding-Institute CMR AG is a leading brand and reputation think tank that specializes in transforming academic insights into practical business solutions. With three managing partners who have over 20 years of experience in brand and reputation management, the institute provides expertise in strategic, digital, and employer branding, as well as sustainability and CSR. Unlike traditional approaches, Branding-Institute recognizes that brand and reputation are interconnected, and their innovative concept of stakeholder-guided brand and reputation management takes this into account.

They understand that reputation cannot be defined as simply good or bad, but must be conceptualized from the perspective of stakeholders. The institute also offers brand and reputation rankings, which have a significant impact on how stakeholders perceive organizations and their brands. Through their ranking management service, Branding-Institute helps identify the most relevant rankings for your organization's reputation and supports you in improving your position.

Additionally, they are actively involved in the International Brand & Reputation Community (INBREC), where senior brand and reputation managers from respected corporations and organizations come together for high-level exchanges and peer learning