Brand Metrics is a cutting-edge brand lift measurement solution that sets a new standard for digital campaign impact assessment. By eliminating the need for cookies and pixels, Brand Metrics offers a simple and unique research software solution. Their goal is to continuously and consistently measure the effect that digital campaigns have on advertisers' crucial brand metrics, all at scale.

Established in Gothenburg in 2018, Brand Metrics was created when a highly regarded research company merged with a media-focused tech team. Since then, they have grown their customer base to include some of the world's leading publishers. These publishers rely on Brand Metrics to demonstrate their effectiveness to high-profile advertisers and agencies.

Brand Metrics boasts an international presence, with headquarters in Sweden and operations in nine countries, including the USA, United Kingdom, Germany, Netherlands, Spain, Italy, Australia, and Japan. Their diverse team, comprising individuals from various backgrounds and skill sets, makes Brand Metrics a vibrant and inclusive product company. Recognized as the best media technology partner 2022 by the Association of Online Publishers (AOP), Brand Metrics continues to revolutionize brand lift data analysis.

Their user-friendly platform enables commercial teams to showcase the effectiveness of past campaigns and leverage the insights to promote future campaigns. Meanwhile, research teams can utilize the metadata to gain valuable insights into what truly works on their websites. Whether you are an advertiser, publisher, or agency, Brand Metrics is here to help you answer the age-old question, Did my campaign work?