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Discover the brand safety community at BSI, empowering professionals to navigate the advertising landscape responsibly. Stay informed, manage risk, and act responsibly with our thought leadership, education, and certification. Join us today!
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Hex Code
Color name
RGB
HSL
CMYK
#CB5B27
Piper
203, 91, 39
19, 68, 47
0, 55, 81, 20
#6E2207
Kenyan Copper
110, 34, 7
16, 88, 23
0, 69, 94, 57
#FF7A59
Coral
255, 122, 89
12, 100, 67
0, 52, 65, 0
The Brand Safety Institute (BSI) is a community of practice for professionals working to make advertising safer for brands and people. Its mission is to support a healthy, sustainable advertising ecosystem by promoting responsible practices through education, certification, thought leadership, and industry collaboration. BSI serves marketers, publishers, platforms, and creators, helping each group understand evolving risks and make more informed decisions across the digital advertising landscape.
Its offerings include certifications such as Brand Safety Officer and Brand Safety Business Partner, along with training programs including Brand Safety Bootcamp and Creator Crash Course. BSI also provides research, white papers, best-practice guides, knowledge centers, a newsletter, blog, podcast, video interviews, and industry events. Community programs such as the Marketer Roundtable and Publisher Council connect professionals and encourage the exchange of practical experience.
For publishers, the free Publisher Quality Utility offers visibility into selected quality signals and advertising blocklists. BSI also develops guidance and research on topics including platform safety, creator suitability, news, artificial intelligence, and responsible media investment.
Brand industry
Business and Consumer Services
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How do I download the Brand Safety Institute logo?
The Brand Safety Institute logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are Brand Safety Institute's brand colors?
The Brand Safety Institute color palette uses the hex codes #CB5B27, #6E2207 and #FF7A59.
The Brand Safety Institute name, logos and brand assets are trademarks of Brand Safety Institute and its affiliates. Brandfetch isn't affiliated with or endorsed by Brand Safety Institute. Their use is subject to Brand Safety Institute's brand guidelines.
