Brassbell Hospitality Group (BHG) is a hospitality and real estate platform operating in Egypt and the wider region. It develops, operates, and invests in destinations, combining expertise across the property and hospitality value chain—from concept creation and asset development to ongoing operations and brand stewardship. Its portfolio is organized around four pillars: Homes, Hotels, Developments, and Technologies. Homes includes luxury serviced apartments and aparthotels, while Hotels focuses on premium hospitality experiences and operations. The Developments division undertakes real estate projects, and Technologies provides digital transformation solutions, including property management system services.

Brassbell works with developers, designers, operators, and other partners to create serviced living experiences that bring together hospitality standards and local expertise. Its projects include Fanaya Hotel in Jeddah and the Bay House brand, launched with Tatweer Misr for destinations on Egypt’s North Coast. The group also partners to turn underutilized and auctioned properties into hospitality investments. Through its integrated approach, Brassbell serves guests, property owners, investors, and business partners seeking hospitality operations, development collaboration, or technology solutions.