The brand emphasizes the importance of informed decision-making for expectant mothers considering home deliveries, recognizing the complex risks involved in childbirth today. Maternity specialists are advocating for clearer guidelines highlighting the potentially fatal hazards associated with home births. They stress that these deliveries should exclusively involve skilled birth attendants to ensure safety, particularly for high-risk pregnancies.

In light of recent tragic incidents that exposed deficiencies in home birth care, the brand underscores the necessity for transparent discussions between healthcare providers and mothers about the risks. They aim to promote a supportive environment where mothers receive adequate counselling on the importance of hospital deliveries, especially in complicated cases. The brand also champions the establishment of qualified midwifery units that can responsibly manage home births.

With a commitment to reducing risks and improving maternal care, the brand seeks to empower mothers with the knowledge needed to make safe and informed choices for themselves and their babies during childbirth