Unclaimed brand
A new zine from Cash App that is flipping the convo about money. Issue #1 is all about reintroducing bitcoin.
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Hex Code
Color name
RGB
HSL
CMYK
#00DA33
Malachite
0, 218, 51
134, 100, 43
100, 0, 77, 15
#E2AF4D
Anzac
226, 175, 77
39, 72, 59
0, 23, 66, 11
#FFBF6B
Koromiko
255, 191, 107
34, 100, 71
0, 25, 58, 0
"Bitcoin Needs A Rebrand" aims to revolutionize the narrative and image surrounding bitcoin by challenging the traditional stereotypes. Through thought-provoking and informative content, the brand seeks to dismantle the toxic culture historically associated with bitcoin and cultivate a more inclusive and diverse community. Offering insightful articles, engaging discussions, and eye-opening statistics, "Bitcoin Needs A Rebrand" aims to redefine the perception of bitcoin and its user base.
Additionally, the brand provides an easy way to invest in cryptocurrency through the Cash App, allowing users to buy, sell, send, receive, or spend bitcoin at their convenience. By promoting a more diverse and representative image of the bitcoin community, the brand advocates for inclusivity and acceptance, striving to create a space where anyone can participate and engage with bitcoin. It's time to rethink the traditional mascot and create a community that welcomes individuals from all walks of life
Brand industry
Finance
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