BreakingDown

BreakingDown is a Japanese combat-sports entertainment brand built around fast, unpredictable contests and the ambition to challenge conventional images of fighters. Its events bring together competitors from varied martial arts backgrounds, including boxing, karate, judo, sumo and other disciplines, to compete in one-minute, single-round bouts. The format gives aspiring fighters a short, intense opportunity to make their mark and creates the possibility of discovering new breakout names.

The brand combines live events with digital viewing and fan participation. BreakingDown LIVE streams matches in high-quality video and audio, with replay access, live chat, gifts that support fighters, and audience voting on which competitor performed better. Fans can watch on smartphones, computers and compatible televisions, and purchase pay-per-view access or in-person event tickets. BreakingDown’s official app also offers original videos, past-event archives, fighter listings and member benefits, including discounts on pay-per-view tickets. The organization is led by CEO and mixed martial artist Mikuru Asakura, with Kai Asakura and Rikuto Shirakawa serving as special advisers.