Breastmilk Counts, a service by Texas Health and Human Services, is dedicated to supporting new and expectant mothers with their breastfeeding journey. Understanding the significant benefits breastfeeding provides for both mother and child, the organization offers comprehensive resources to address various nursing concerns and needs. The website, BreastmilkCounts.com, serves as a hub for essential information, including breastfeeding basics, tips for returning to work, understanding baby behavior, and common breastfeeding concerns.

Mothers can access 24/7 support through a dedicated helpline at 855-550-6667, ensuring they receive guidance whenever needed. Additionally, Breastmilk Counts emphasizes the importance of planning for breastfeeding, with resources that include choosing hospitals, what to ask healthcare providers, and tips for breastfeeding in public, in accordance with Texas law. The initiative also fosters a supportive community through newsletters, social media engagement, and outreach materials, aiming to empower mothers and their families with the knowledge and confidence to successfully navigate their breastfeeding experience.