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Hex Code
Color name
RGB
HSL
CMYK
#2196F3
Dodger Blue
33, 150, 243
207, 90, 54
86, 38, 0, 5
#003298
Smalt
0, 50, 152
220, 100, 30
100, 67, 0, 40
#EB6E48
Burnt Sienna
235, 110, 72
14, 80, 60
0, 53, 69, 8
Lazada Group, founded in 2012, stands as Southeast Asiaβs premier eCommerce platform, serving key markets including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With a commitment to connecting this diverse region, Lazada leverages advanced technology, logistics, and payment solutions to offer an extensive selection of products from numerous brands and sellers. As the regional flagship of Alibaba Group since 2016, Lazada utilizes a robust technology stack developed with Alibaba to enhance the shopping experience, ensuring adaptability to market demands.
Among its notable services, LazMall, launched in 2018, serves as Southeast Asia's largest virtual mall, featuring over 32,000 international and local brands with assurances of product authenticity and prompt delivery. Lazada Marketplace empowers retailers by providing access to a wide customer base, with comprehensive support services to streamline sales. Additionally, Lazada's cross-border offerings connect Southeast Asian consumers with global brands, showcasing a rich array of products across various categories. With a vision to meet the needs of 300 million customers by 2030, Lazada is transforming the retail landscape in Southeast Asia.
Brand industry
E-commerce and Shopping
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How do I download the Lazada logo?
The Lazada logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #2196F3, #003298 and #EB6E48.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.