The Briad Group is a hospitality and development company that manages a diverse portfolio spanning restaurants, hotels, retail, and entertainment. Its restaurant operations include Wendy’s franchise locations, while its hotel portfolio features Marriott and Hilton properties along the East Coast. The company also oversees The Promenade Shops at Clifton, an outdoor lifestyle shopping center, as well as elevated rooftop experiences, lounges, and other special venues.

Expanding beyond its established hospitality businesses, The Briad Group is entering the convenience sector. It plans to introduce multi-brand travel centers across the Northeast, bringing together fuel, convenience retail, and nationally recognized quick-service restaurants in one destination. The company’s portfolio also includes developments such as rooftop bars and cocktail destinations.

Based in Livingston, New Jersey, The Briad Group presents itself as a service-minded, people-focused organization and welcomes inquiries about partnerships, properties, and career opportunities. Its work brings together recognizable brands and distinctive destinations, with an ongoing focus on growth and innovation across restaurants, lodging, retail, and travel.