TOTALED is a compelling narrative by Brian Blum that chronicles the meteoric rise and subsequent fall of Better Place, the world’s first electric car network. Founded by the charismatic entrepreneur Shai Agassi, Better Place aimed to revolutionize the automotive industry with affordable, all-electric vehicles. With nearly a billion dollars in funding, the company faced many dramatic challenges, from oil price fluctuations to the onset of the Great Recession, ultimately leading to its bankruptcy less than five years after launch.

Through a mix of in-depth research and engaging storytelling, Blum explores the lessons learned from this ambitious endeavor in the electric vehicle revolution. TOTALED provides invaluable insights for entrepreneurs and executives, illustrating the complex dynamics of innovation in the face of adversity. Praised by critics, the book appeals not only to those interested in electric cars and green technologies but also to readers fascinated by the intricacies of business ventures. It serves as a testament to the challenges that ambitious startups face in their quest to effect meaningful change.