Brian Gundell

The Brian Gundell Graphic Design Co. is a creative agency specializing in sports branding and graphic design. Its portfolio features identity and rebranding projects for professional, collegiate, minor league, and other sports organizations, alongside work for community and cultural clients. Examples include the Seattle Kraken secondary logo, the San Diego Padres’ 2020 rebrand, the Sun Belt Conference rebrand, and identity work for the Coachella Valley Firebirds and Iowa Heartlanders.

The agency’s projects span more than team marks: its work includes brand and style guides for events such as MLB Spring Training 2020 and the 2022 Appalachian League All-Star Game, as well as anniversary branding for Arrowhead Stadium and the San Diego Padres. The portfolio also includes designs connected to the Miami Dolphins, Washington Huskies, Arizona Diamondbacks, and other organizations. Through these varied projects, the company presents a focused practice in creating and refreshing visual identities for sports teams, leagues, venues, and events.