Bridge Financial Wellness provides employers with a stand-alone financial wellness benefit designed to help employees make better financial decisions over time. The program aims to connect workplace benefits with employees’ personal financial lives, addressing concerns that can affect financial stress, workplace productivity, and retention. Bridge argues that relying only on a 401(k) provider, digital education platform, or occasional workshop may leave employees without consistent support or guidance suited to their circumstances.

Its approach combines a dedicated financial wellness program, a fiduciary partnership, and live educational workshops. Through the partnership, an independent financial advisor or team helps employers promote and improve employees’ use of available benefits. Workshops are customized to explain the value of a company’s benefits package while covering broader financial planning topics. The site presents the program as powered by High Point Capital Group and invites organizations to schedule a conversation about implementation. Bridge Financial Wellness is based in Milwaukee, Wisconsin.