BPGame is an interactive engagement network operated by Game Plan Zero Limited, a company based in Romford, England. Its web properties provide technical infrastructure for delivering playable ads, interactive ads, and engagement landing pages. These domains are used to support the display and operation of partner campaigns rather than to sell products or process transactions; visitors are not asked to make payments or provide financial information.

The ads and landing-page content are created by independent partners, who are responsible for what they publish. BPGame states that it does not verify, endorse, or control each individual item of content, while monitoring activity to enforce its platform rules and Terms of Service. The network also offers a browser-based option to opt out of personalised content and tracking on the domain. Users can report suspected harmful, abusive, or suspicious activity to its trust and safety team, and send privacy-related requests to a dedicated contact address. BPGame directs visitors to bpgame.org for further information about its playable and interactive advertising services.