Brighter

Brighter Dog is a UK-focused dog food brand that matches nutrition to a dog’s breed, age, health and individual needs. Its online quiz takes about two minutes and provides a personalised food recommendation, considering both current concerns and potential breed-related health priorities. The approach is designed to help owners choose thoughtfully rather than wait for problems to arise.

Brighter offers meat-rich, complete dry food recipes, including options such as Trout & Salmon Light. Foods are gently cooked at 80°C and developed with UK veterinary and nutrition expertise. The brand highlights ingredients including locally sourced meat, vegetables and fruit, and recipes may include nutrients to support areas such as digestion, joints, mobility, skin and healthy weight. Recommendations are tailored to each dog, with mixed-breed dogs considered according to their individual mix and needs.

Customers can explore a low-cost trial box featuring two 100g samples, with free delivery and the £8 price credited towards their first bag.