Brij

Brij is a first-party data platform that helps retail brands identify and engage customers who buy through marketplaces and offline channels. By turning anonymous buyers into verified customer profiles, Brij helps brands send retail purchase data to advertising platforms and CRM systems, improve campaign attribution, lower customer acquisition costs, and build customer lifetime value.

The platform supports customer acquisition, retention, and shopper marketing teams with tools for rebates, sweepstakes, warranty registration, product serialization, and digital product experiences. Brands can create web-based experiences, digital hubs, dynamic links, and location-based content, while adding tutorials, manuals, assembly guides, safety information, and product education. Brij also offers analytics, consumer and receipt insights, A/B testing, and integrations to help brands understand buyer behavior and optimize campaigns.

Its solutions serve a broad range of industries, including food and beverage, wellness, alcohol, beauty, electronics, home furnishings, apparel, luggage, and kids’ products. Brij also provides resources such as case studies, guides, templates, a podcast, and a knowledge center, alongside partner programs and product support.